So why the name Carrot?
- It had to be able to work for many different industries
- It had to be fun (fun is a Core Value of ours)
- It needed to be a brand that we could build to be recognizable
- It needed to tell a story that would relate to our product and the results our clients were after
After going through many variations it finally hit us:
“What should a website be for a company?
Not a brochure. It should act like a carrot…a carrot that entices someone to ‘bite’ and become a client or prospect.”
That’s the only reason a small business should have a website in our opinion. To yield more clients and/or credibility.
So the name Carrot was born and stuck!