When designing collateral for the Carrot Brand make sure to avoid the following:

• Text in images
• Dark color overlays. If using overlays on top of a photo for legibility, do not use black. Use white or one of the brighter color shades such as orange or indigo.
• Diagonal shapes or treatments with straight or angular lines
• Busy pattern backgrounds

Website Cover Images

Overlays on top of photography can be used for the sales site, however the overlays need to always be 80% opacity and one of the approved Carrot colors. Do not use black, gray or old Carrot colors when doing photo overlays. When doing color overlays do not use any tints or shades, only use the 500, 600 or 700 color levels with white text on top. Do not vary text color when doing overlays.

Blog Thumbnails

Updated blog page designs are coming soon. Moving forward do not use the old thumbnail treatments that have the blog title overlaid on the headshot or photo. Instead just use the full photo with no overlays or text.

When using a thumbnail for Carrot Casts, include the logo in the lower right hand corner.

YouTube Thumbnails

More info coming soon!

Social Media

For social media headers always use a gradient of Carrot 600 to Carrot 500, left to right on a diagonal. Use white text overlay, the reversed Carrot logo, and a .5 point white line separating the two.

Ads

For ads, overlays on top of photography can be used, however the overlays need to always be 80% opacity and one of the approved Carrot colors. Do not use black, gray or old Carrot colors when doing photo overlays. When doing color overlays do not use any tints or shades, only use the 500, 600 or 700 color levels with white text on top. Do not vary text color when doing overlays.

For ads, exceptions to the color palette can be made when using stock illustrations if necessary, just ensure that large color blocks like backgrounds, overlays and text meet the Carrot color guidelines.

Whenever possible utilize white space and work on a 3 or 6 column grid, leaving one column free of text. Do not fill ads completely with text or graphics.

Err on the side of using less text on ads whenever possible as they perform better.

Email Layouts

Email layout designs coming soon!