The Carrot Brand Standards

A Full System, not just colors and fonts.

Welcome to the refreshed Carrot Brand Standards Guide! Building upon the already amazing Carrot Culture, we’ve refreshed the brand look and feel to reflect the awesome Carrot Mission, Vision, and Values.

In addition to the new assets and guidelines we have here, they also work in tandem with the App Design System – Turnip.

Getting Started

This Guide is broken into 7 sections to give you guidance on messaging, logos, colors, and more! Click through the sections in the top menu or start here:


The Carrot name, voice, tone, and our Carrot Terms Glossary.

Explore Messaging →


The Carrot Mission, Vision, and Values.

Explore Mission →


This includes 8 sub-sections:

Explore Creative →

Brand Architecture

Learn more about the Sub-Brands that live under Carrot.

Explore Brand Architecture →


Wondering where the name Carrot came from? Find out here!

Learn More →