Typography

Proxima Nova is the only font that should be used in Carrot communications. 

If a different font is desired it must be for headers or sub-headers only and three words maximum and needs to be approved by the Design department. 

Do not use all caps for any reason. The Carrot Brand is friendly and approachable and sentence case, title case and lower case convey this more effectively than all-caps.

Use Bold weight for headlines, and regular weight for body text and buttons. Do not use light font weight for any digital media.

Sample Usage

Below is a sample treatment and should be utilized for text documents such as a webpage sections or documents with text blocks.

When dealing with creative such as advertisements or social media posts these rules do not need to be followed; refer to the Usage Examples section for example treatments.

Carrot-sample typesetting