The goal of Carrot Illustration is to embody the core values of “Have Fun and Be Different,” Be A Beacon of Positivity and Possibility and Be Adventurous, Creative, and Open Minded.
The use of the new Carrot Bud illustration is encouraged when illustrating Carrot Values or general themes.
Illustrations are for more specific concepts or one-off pieces of collateral for more detailed ideas as opposed to the icons which are for general concepts that need sub-branding or visual representation across multiple areas.
Following are examples of illustrations created for specific usage. If you need illustrations for collateral, please submit a request.
24/7 Site Security
When illustrating Carrot Features, do not use actual screenshots or mocks for sales site pages or collateral that will need to be evergreen.
Mocks should be illustrated and stylized as shown below in order to highlight just aspects of the features that are important. Minimize the use of text in order to demonstrate only key elements of the features.
This serves two purposes:
- It keeps consistency with the Carrot Brand.
- It keeps product imagery evergreen and saves time from having to swap out updated device or software mocks every time something is updated.
Highlight elements of features using the hand-drawn graphic elements such as the following arrows or emphasis marks, but use them sparingly.
All illustrations should ONLY use the Carrot colors. Use the full tints and shades as laid out in Color.
Feature Illustration Examples
More Feature illustrations coming soon!
NOTE: This does not apply to the following collateral (e.g. anything that is specific to a date/time and does not need to remain evergreen):
- Social posts
- Feature Announcement blog posts