Logos

Carrot Logos, Carrot Icons, and Usage Guidelines

Primary Logo and Icon

Always use the flat version of the logo and icon as shown here.


Carrot Logo
primary carrot logo
Carrot Logo Icon
primary carrot icon

Reverse Logo and Icon

The reversed version of the logo can be used on color backgrounds. 


Carrot Logo
Carrot Logo Icon

Logo and Icon Margins

Use at least the height of the “c” as a measure of distance between the logo and other elements.


logo spacing
icon spacing

Logo Usage Guidelines

Do not use the primary Carrot Logo or Icon on backgrounds any darker than #CBD5E1 (Carrot Gray-300)


carrot logo on approved color background
Carrot logo on incorrect color background
carrot icon on approved color background
carrot logo on incorrect color background

Do not add to, re-color, alter, rotate or modify the logos in any way.

correct Carrot logo usage
incorrect Carrot logo usage

Use the reversed logo on top of images or darker colors. If there is not enough contrast, use the primary logo. If the reversed logo is used on an image it must be overlaid on an image or area of the image that has little or no conflicting imagery behind it.

Carrot reversed logo on an image - approved
Carrot reversed logo on an image - not approved

Make sure you’re always using the correct Carrot logos. Do NOT use any of the ones below and/or any other variation that’s not the one highlighted at the top of this page.

🚨 Note: If you happen to spot an old logo (or old branding) somewhere, please let the design team know. Thank you!