Mission, Vision, and Values
On this page
Our Mission (The Why)
Inspire and empower people to gain freedom and make a
greater impact.
Our Vision (The How)
Unique marketing strategy and platform that makes it easy to consistently attract and covert the most motivated leads.
👁️ More on our Vision and Business Idea →
Our Core Values
Customer Obsessed
Care deeply about each step of someone’s journey to becoming a successful, long-term Carrot Member.
This value in action:
- Listen to our customers with empathy
- Solve their biggest problems
- Anticipate their needs proactively
- Create amazing experiences
- Continuously improve & iterate
Change the Game
Challenge limiting beliefs of what’s possible. Leap past logical iterations.
This value in action:
- Challenge assumptions
- Think WAY bigger
- Take inspiration from other industries
- Automate & leverage new technology
- Leverage our unique advantages
Own It
Be accountable for results through taking responsibility and holding a high standard.
This value in action:
- Take initiative and execute
- Have an ownership mindset
- Develop expertise
- Expect excellence from yourself & team
- Solve issues & own closing the loop
Grow Together
Create opportunities for personal and professional growth while challenging each other as a team.
This value in action:
- Work collaboratively – no silos!
- Step out of your comfort zone; try new things
- Fail and learn from it
- Provide and accept constructive feedback
- Set clear expectations and provide accountability
Add Humanity
Be open, honest and constructive—with yourself, your team, the company,
and our customers.
This value in action:
- Act with integrity and empathy
- Value good communication
- Say the hard thing
- Prioritize kindness and respect
- Assume good intent
- Have fun!
⚖️ A deep dive into each value and the ways to embody them in our everyday →